Nendo | Give People A Small Moment

Nendo – Gives People A Small Moment Image

Nendo is an international Japanese collaboration of designers and architects who have taken on an innovative and fresh approach to design with their interiors, buildings and products. Their offices are located in Milan, Singapore and Tokyo. The group is directed under Oki Sato, and represents a diversified and cultured alternative to all self-celebratory design that has been taking over the contemporary world.

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Andrea Branzi | Architect And Designer

Andrea Branzi – Architect and Designer Image

Design is a field without boundaries and Andrea Branzi has tackled all manners of design ventures – be it architectural, urban, industrial or even cultural. Branzi is a master of all trades, but he started out his career with architecture.  In 1966 Branzi graduated with an incredible thesis project known as Supermarket – Luna Park, the concept and design of which he implemented in his Luna Park II at the Pompidou Center in Paris. Right after graduation, Andrea Branzi, along with a group of talented peers formed the Archizoom Associati a design firm that handled conceptualizations of anti-designs. Branzi is a pioneer in theoretic as well as practicing architectural dynamics. His work has been widely recognized and appreciated. Further, we’ll look at some of Branzi’s distinguished achievements.

Italian Emotional Approach To Product of Italian Design image
Italian Emotional Approach To Product of Italian Design

The Archizoom Associati

Founded in 1966, this design studio was the base of operations for Andrea Branzi and his associates. Their work defied the mainstream designs of that time by being queer and anti-semantic. Archizoom collaborated with Superstudio to organize its very first exhibition called ‘Superarchitettura’ and ‘Super Architettura 2’ in 1966 and 1967 respectively, which consisted of avant-garde furniture design by Andrea Branzi himself. With this studio, Branzi designed several projects in architecture and large-scale urban design. Their aesthetic endeavored to consistently Pop and Kistch while emulating dynamic visuals.

Andrea Branzi – Architect and Designer Image
Andrea Branzi, Gilberto Corretti, Paolo Deganello, Massimo Morozzi and Lucia Bartolini


The Superarchitettura started as a series of exhibitions that embraced the concept of “Anti-design as the Sinthesis” which was basically a collaboration of Socrates, Thesis and Antithesis ideologies from the history and a basic part of the Radical Movement. Andrea Branzi emulated this theory into this work by introducing colorful projections and created prototypes based on the movement. These designs were then manufactured by the company Poltronova.

Domus Academy

The Domus Academy is a private school of design located in Milan, Italy which was founded in 1983. Andrea Branzi was one of the co-founders of this academy, which was the very first international post-graduate school of design. This school offered degrees and courses in fashion design, industrial design and design management.

Published Works Of Andrea Branzi

Branzi himself has been quoted to ‘never’ reading design magazines, but the list of his academic credentials is amazingly comprehensive.

Andrea Branzi – Architect and Designer Image
Epigrammi Series By Andrea Branzi

Inspired by history and biographies, Branzi has penned several books, including ‘The Hot House’ and ‘Learning from Milan.’ Branzi has also collaborated with several design magazines such as Domus, Casabella and Interni.

The Launch of ‘Trees’

In 2008, Branzi launched a series of shelf designs and console tables named ‘Trees.’ These pieces were featured in the Carpenters Workshop Gallery in Paris. Though very minimalist in physique, these ‘Trees’ certainly looked inspired by the organic ambiance of nature itself. Financial Times quoted the exhibition to be a “highly romantic” personification of contemporary minimalist design.


Andrea Branzi’s work is exceptional in its thoughtfulness and inspiring in its making. His designs have highly researched concepts and his work has been quite revolutionary.


Gaetano Pesce | Mental And Physical Elasticity

Gaetano Pesce | Mental And Physical Elasticity Image

An architect by profession but a designer at heart, Gaetano Pesce has certainly managed to blur the boundaries between art and architecture. A verified product designer Pesce has managed to find a fine balance between mental and physical elasticity. His radical approach to design manages to interlock a pragmatic functionality within the avant-garde aesthetics of his designs. Renowned for the great versatility in all his designs, be it simple products, furniture, or even architecture, Pesce has always postulated a single, fundamental idea; that modernism is not just a single, stagnant idea, but a groundbreaking, static concept that articulates the present, while acknowledging the past. Further, we will look at a figurative timeline of Gaetano Pesce’s career and accomplishments respectively.

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Adelaide Acerbi | Mrs. Design

Adelaide Acerbi | Mrs. Design Image

Adelaide Acerbi graduated in stage design from the Brera Academy and was responsible for Driade communication right from the beginning. She supervised its artistic direction, graphic design and visual merchandising and produced its furnishing manuals, books and packaging- an intensive corporate identity project that won Driade the Compass d’Oro in 1981 for its coordinated image.

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Michele De Lucchi | Everything Evolves

Michele De Lucchi | Everything Evolves Image

“We should think of the workspace as a gymnasium for the mind, conceiving it as a place where relationships generate new ideas and possibilities. The office of the future should be visualized with the focus on lifestyles unfettered by convention, evolving spaces that perpetuate an endless stream of new ideas”, Michele De Lucchi. This is the guiding principle by which Michele De Lucchi has conceived and created his designs over the last three decades.

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Le Corbusier | A Man Who Could Create Just Anything

Le Corbusier | A Man Who Could Create Just Anything image

Charles-Édouard Jeanneret-Gris a.k.a. Le Corbusier went down in history as a designer who could create just about anything. This pompous reverence of one man from a generation like the 20th century characterized by so many legendary designers and architects may look unwarranted, but a careful examination of Le Corbusier’s five decades career reveals a lot to be admired and worthy of universal acclamation.

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Bruno Munari | A Bridge Between Art and Life

Bruno Munari | A Bridge Between Art and Life image

Bruno Munari stands out as one of the world’s most decorated Italian artists and designers. He worked through different art and design movements including; Surrealism, Futurism and concrete art. However, despite his wide work in all the movements, he remained philosophically independent and created unique work exploring functional and uselessness concepts that were reflected the independence of his work.

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Milton Glaser | The Mind Behind I ♥︎ NY

Milton Glaser | The Mind Behind I ♥︎ NY image

The “I ♥︎ NY” logo has had far reaching influence than any other in history. Having been contacted to help with the graphic design in the New York State marketing campaign led by Wells Rich Greene, Milton Glaser was headed to one of the campaign meetings in the back of a yellow taxi in Manhattan in 1977 when he conceived the phenomenal idea that would cast his name in stone in the history books.

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Achille Castiglioni – Italian Architect And Designer

Achille Castiglioni - Italian Architect And Designer image

Archille Castiglioni is one of the most revered design masters of the 20th and early 21st century. Born in 1918, he pursued architecture at Milan Polytechnic and later joined a design studio to work alongside his two brothers Livio and Pier Giacomo. This was immediately after the World War II and a high demand of housing was being witnessed in Italy and the rest of Europe. After Livio left the practice in 1952, the collaboration remained between the other two brothers until Pier Giocomo died in 1968.

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Charles And Ray Eames Accomplishments In Design

Charles And Ray Eames Accomplishments In Design image

Charles Eames (1907 - 1978) met Ray Kaiser (1912-1988) at Cranbrook Academy of Art in Michigan State and married in 1941.  They focused on the creation of modern, multifunctional designs like the molded plywood chairs that formed the salient concerns of the next three decades works by the Eames.

Charles and Ray Eames made some of the greatest contributions to design in America and across the world for over four decades. They loved their work, a combination of art and design, science and architecture, process and style, product and function. They created great designs of furniture, textiles, buildings and photography. Their great husband-wife synergy propelled their robust influence on the daily American lifestyle visual character.

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