Muji is a brand without a brand. More precisely, it is an anti-brand. Popular wisdom, practice and strategy requires a brand have a definite identity and characteristics that define its persona, with product brands with the most uniquely defined and relevant characteristics and personas being more valued and sought after.Continue Reading →
Artemide is a global company leading in the design and production of lighting products for home and office. With its home in Italy, Artemide group was founded by Ernesto Gismondi and today its products are all over the world in prestigious furniture and lighting shops.
Known for its famous philosophy, the human light, designer of this company are thoughtful of user lifestyles, home designs, room activities and objects. They bring out the ‘illumination companion’ in lighting hardware by creating them adaptable, flexible and sustainable. This tangible contribution to daily life quality qualifies Artemide to be the ultimate human light.Continue Reading →
The Italian home-ware design company, Alessi, has produced some of the most memorable classics that come out as witty and playful to one group of people as they appear jaunty and annoying to others. However, the second perspective is often out of un-appreciation of Italian design history. From the squirrel-shaped nut-crackers to the bunny toothpick holder, Alessi products are founded around the idea that design is a poetic and artistic discipline. They are aimed to amuse the users, form memories, create an element of surprise and express the designers’ artistic creativity without undermining functionality. Through these designs they introduce the emotional interaction with items by embedding recognizable, symbolic and psychological character on the products.Continue Reading →
Kartell has curved a reputation for making uniquely innovative and stylish products sold in over 100 countries in the world through an elaborate marketing and distribution strategy. Originality combined with diversity make the core competencies of the Kartell designers who communicate deep stories masterfully weaved into countless objects over the last 60 years of Kartell’s design history. Every product reflects the environment of its creation, the values of the time and different nuances of contemporary objects of design in each era. In fact, their products have formed an integral part of the domestic utilities.
Bialetti is a well-known name around the world. For close to a century, the company behind the most famous kitchen tool has demonstrated the iconic nature of Italian design through special experiences in coffee making. The sweet aromas, magical flavors and colors of coffee from the Bialetti Mocha tell a story of a long-standing tradition of a close attention to detail by Italian designers in making functional objects. It speaks of passion, dedication, enthusiasm and reliability.