10 Important Steps To Follow For A Clean Design

10 Important Steps To Follow For A Clean Design Image

Clean design may seem like the easiest thing to conjure, but there is a lot more to it than you could possibly know. It is a challenge of utmost proportion to create designs that appeal to the eye when they’re stripped completely off their frou-frou accoutrements. There is a fine line between ‘minimal’ and ‘stark.’ One is by design, the other is a by-product of failed efforts.Continue Reading →

Nendo | Give People A Small Moment

Nendo – Gives People A Small Moment Image

Nendo is an international Japanese collaboration of designers and architects who have taken on an innovative and fresh approach to design with their interiors, buildings and products. Their offices are located in Milan, Singapore and Tokyo. The group is directed under Oki Sato, and represents a diversified and cultured alternative to all self-celebratory design that has been taking over the contemporary world.

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How To Make Color Harmony In Your Living Room

How To Make Color Harmony In Your Living Room Image

The living room is always designed to be within the center of any home. As such, its design is the cynosure of your entire home interior. How you design your living room will reflect on the rest of your spaces, and the most important aspect of any holistic interior design is the color harmony. The right color palate will bring out the best of your living room space, and create a fine ambiance that would be equally relatable to relaxing as well as entertaining. The most important part of implementing any color scheme in your living room involves creating the perfect harmony. This means creating a balance between the visual weights of all the colors you want in your interior. Further, let’s look at just how you can create that coveted harmony within your living room via colors.Continue Reading →

Borders For Ads And Product Information

Borders For Ads And Product Information Image

Ads are used for the promotion and marketing of products and services, provided by individuals or companies. They appear at multiple places like channels, websites, inside application, and other places where real estate is available. The person who wants to promote his service pays a fee to the website owner, app developer or the search engine. The fee is paid to rent the real estate for advertising purpose.Continue Reading →

Compasso d’Oro – The Oldest And Most Influential Design Award

Compasso d’Oro – The Oldest And Most Influential Design Award Image

Recognition for one’s services is one of the most important part of being a designer, and the Compasso d’Oro – also known as the Golden Compass – is a prestigious award that has honored designers for their innovative work and advents in the field of industrial design for over quarter of a century now. Established in Italy, in the year 1954, it is the single most recognized international award in the field of design. The Compasso d’Oro strives to motivate designers to come up with the best quality and original ideas in their fields. The influence of this award is widespread and its repute has now made it all winners a contender for the national heritage.Continue Reading →

Andrea Branzi | Architect And Designer

Andrea Branzi – Architect and Designer Image

Design is a field without boundaries and Andrea Branzi has tackled all manners of design ventures – be it architectural, urban, industrial or even cultural. Branzi is a master of all trades, but he started out his career with architecture.  In 1966 Branzi graduated with an incredible thesis project known as Supermarket – Luna Park, the concept and design of which he implemented in his Luna Park II at the Pompidou Center in Paris. Right after graduation, Andrea Branzi, along with a group of talented peers formed the Archizoom Associati a design firm that handled conceptualizations of anti-designs. Branzi is a pioneer in theoretic as well as practicing architectural dynamics. His work has been widely recognized and appreciated. Further, we’ll look at some of Branzi’s distinguished achievements.

Italian Emotional Approach To Product of Italian Design image
Italian Emotional Approach To Product of Italian Design

The Archizoom Associati

Founded in 1966, this design studio was the base of operations for Andrea Branzi and his associates. Their work defied the mainstream designs of that time by being queer and anti-semantic. Archizoom collaborated with Superstudio to organize its very first exhibition called ‘Superarchitettura’ and ‘Super Architettura 2’ in 1966 and 1967 respectively, which consisted of avant-garde furniture design by Andrea Branzi himself. With this studio, Branzi designed several projects in architecture and large-scale urban design. Their aesthetic endeavored to consistently Pop and Kistch while emulating dynamic visuals.

Andrea Branzi – Architect and Designer Image
Andrea Branzi, Gilberto Corretti, Paolo Deganello, Massimo Morozzi and Lucia Bartolini


The Superarchitettura started as a series of exhibitions that embraced the concept of “Anti-design as the Sinthesis” which was basically a collaboration of Socrates, Thesis and Antithesis ideologies from the history and a basic part of the Radical Movement. Andrea Branzi emulated this theory into this work by introducing colorful projections and created prototypes based on the movement. These designs were then manufactured by the company Poltronova.

Domus Academy

The Domus Academy is a private school of design located in Milan, Italy which was founded in 1983. Andrea Branzi was one of the co-founders of this academy, which was the very first international post-graduate school of design. This school offered degrees and courses in fashion design, industrial design and design management.

Published Works Of Andrea Branzi

Branzi himself has been quoted to ‘never’ reading design magazines, but the list of his academic credentials is amazingly comprehensive.

Andrea Branzi – Architect and Designer Image
Epigrammi Series By Andrea Branzi

Inspired by history and biographies, Branzi has penned several books, including ‘The Hot House’ and ‘Learning from Milan.’ Branzi has also collaborated with several design magazines such as Domus, Casabella and Interni.

The Launch of ‘Trees’

In 2008, Branzi launched a series of shelf designs and console tables named ‘Trees.’ These pieces were featured in the Carpenters Workshop Gallery in Paris. Though very minimalist in physique, these ‘Trees’ certainly looked inspired by the organic ambiance of nature itself. Financial Times quoted the exhibition to be a “highly romantic” personification of contemporary minimalist design.


Andrea Branzi’s work is exceptional in its thoughtfulness and inspiring in its making. His designs have highly researched concepts and his work has been quite revolutionary.


Gaetano Pesce | Mental And Physical Elasticity

Gaetano Pesce | Mental And Physical Elasticity Image

An architect by profession but a designer at heart, Gaetano Pesce has certainly managed to blur the boundaries between art and architecture. A verified product designer Pesce has managed to find a fine balance between mental and physical elasticity. His radical approach to design manages to interlock a pragmatic functionality within the avant-garde aesthetics of his designs. Renowned for the great versatility in all his designs, be it simple products, furniture, or even architecture, Pesce has always postulated a single, fundamental idea; that modernism is not just a single, stagnant idea, but a groundbreaking, static concept that articulates the present, while acknowledging the past. Further, we will look at a figurative timeline of Gaetano Pesce’s career and accomplishments respectively.

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Customized Design And Mass Production | Pros And Cons

Customized Design And Mass Production | Pros And Cons Image

It wasn’t long ago when industrial revolution took the world by a storm and along came mass production. For decades we were fed the assembly line products that were and to still are efficient and cost saving. On the other hand, it wasn’t long when we also realized that we are losing touch to our inner selves and custom design was revived. New artists and artisan were given a chance to prove themselves and today, customized products industry is flourishing side by side with mass produced products.Continue Reading →

Design Maker Vs Industrial Design

The industrial revolution with all its glory was thought to have laid to rest the days of the “master craftsman”. The skilled man tinkering away in his workshop for hours on end seemed pointless when shiny products could now be created with the magic of the production line. Industrial design made sense. It was widely accepted that the designer needn’t labor unnecessarily, they simply needed to conceive of an idea and the rest was taken care of by a large manufacturer.  All these seemingly simple assumptions have recently been turned on their heads with the emergence of the new Maker movement.Continue Reading →

Adelaide Acerbi | Mrs. Design

Adelaide Acerbi | Mrs. Design Image

Adelaide Acerbi graduated in stage design from the Brera Academy and was responsible for Driade communication right from the beginning. She supervised its artistic direction, graphic design and visual merchandising and produced its furnishing manuals, books and packaging- an intensive corporate identity project that won Driade the Compass d’Oro in 1981 for its coordinated image.

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