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Adelaide Acerbi | Mrs. Design

Adelaide Acerbi | Mrs. Design Image

Adelaide Acerbi graduated in stage design from the Brera Academy and was responsible for Driade communication right from the beginning. She supervised its artistic direction, graphic design and visual merchandising and produced its furnishing manuals, books and packaging- an intensive corporate identity project that won Driade the Compass d’Oro in 1981 for its coordinated image.

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Michele De Lucchi | Everything Evolves

Michele De Lucchi | Everything Evolves Image

“We should think of the workspace as a gymnasium for the mind, conceiving it as a place where relationships generate new ideas and possibilities. The office of the future should be visualized with the focus on lifestyles unfettered by convention, evolving spaces that perpetuate an endless stream of new ideas”, Michele De Lucchi. This is the guiding principle by which Michele De Lucchi has conceived and created his designs over the last three decades.

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Artemide Lighting | The Human Light

Artemide Lighting | The Human Light Image

Artemide is a global company leading in the design and production of lighting products for home and office. With its home in Italy, Artemide group was founded by Ernesto Gismondi and today its products are all over the world in prestigious furniture and lighting shops.

Known for its famous philosophy, the human light, designer of this company are thoughtful of user lifestyles, home designs, room activities and objects. They bring out the ‘illumination companion’ in lighting hardware by creating them adaptable, flexible and sustainable. This tangible contribution to daily life quality qualifies Artemide to be the ultimate human light.Continue Reading →

How Marketing And Ads Ate Our Culture

How Marketing And Ads Ate Our Culture image

Only in the age of persuasion it is possible that the first thing we hear from our clock radio in the morning, and the last thing we see before our eyes flutter slowly shut at night, are advertisements.

Early each morning we might hear a half-dozen ads on the radio before our feet touch the floor. Staggering out of bed, we’ll pass brand logos on our clothing as we make our way to the privy, where we’re surrounded by bottles of Head & Shoulders shampoo, the toothpaste, the deodorant, a Gillette razor, and Ivory soap. We eye the Alka-Seltzer, remembering that glass-too-many of gin and tonic last night.Continue Reading →

Alessi | Playful And Joyful Design

Alessi – Playful And Joyful Design Image

The Italian home-ware design company, Alessi, has produced some of the most memorable classics that come out as witty and playful to one group of people as they appear jaunty and annoying to others. However, the second perspective is often out of un-appreciation of Italian design history. From the squirrel-shaped nut-crackers to the bunny toothpick holder, Alessi products are founded around the idea that design is a poetic and artistic discipline. They are aimed to amuse the users, form memories, create an element of surprise and express the designers’ artistic creativity without undermining functionality. Through these designs they introduce the emotional interaction with items by embedding recognizable, symbolic and psychological character on the products.Continue Reading →

Concept Design | A Fantasy Or Reality

Concept Design | A Fantasy Or Reality Image

According to Merriam Webster, a “concept” is an abstract or generic idea generalized from particular instances. Concept design can therefore be viewed as a design idea with a main theme.

What Is Concept Design?

In many instances concept design is a stage of product development preceding the “detailed design” stage. In this case, it is used to establish a product’s form, illustrate its function and guide engineering stages in creating a prototype. The concept is demonstrated visually with all information and instructions to create a real thing.Continue Reading →

Le Corbusier | A Man Who Could Create Just Anything

Le Corbusier | A Man Who Could Create Just Anything image

Charles-Édouard Jeanneret-Gris a.k.a. Le Corbusier went down in history as a designer who could create just about anything. This pompous reverence of one man from a generation like the 20th century characterized by so many legendary designers and architects may look unwarranted, but a careful examination of Le Corbusier’s five decades career reveals a lot to be admired and worthy of universal acclamation.

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Kartell | Creativity, Innovation And Glamour

Kartell | Creativity, Innovation And Glamour image

Kartell has curved a reputation for making uniquely innovative and stylish products sold in over 100 countries in the world through an elaborate marketing and distribution strategy. Originality combined with diversity make the core competencies of the Kartell designers who communicate deep stories masterfully weaved into countless objects over the last 60 years of Kartell’s design history. Every product reflects the environment of its creation, the values of the time and different nuances of contemporary objects of design in each era. In fact, their products have formed an integral part of the domestic utilities.

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Interaction Design | How Users Interact with Products

Interaction Design | How Users Interact with Products image

Interaction design (IxD), is a component under the User Experience Design Umbrella. It focuses on the way users interact with physical or digital products, systems, environments and services. IxD is more interested in behavior than form, and synthesizes and imagines how things are likely to be rather than analyzing how they are. Interaction designers seek to understand how users communicate with a certain technology to help them anticipate how those users interact with the system or product, fix any inherent problems early, and find new solutions.

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How Did Bialetti Revolutionize The Pleasure Of Making Coffee?

How Did Bialetti Revolutionize The Pleasure Of Making Coffee? image

Bialetti is a well-known name around the world. For close to a century, the company behind the most famous kitchen tool has demonstrated the iconic nature of Italian design through special experiences in coffee making. The sweet aromas, magical flavors and colors of coffee from the Bialetti Mocha tell a story of a long-standing tradition of a close attention to detail by Italian designers in making functional objects. It speaks of passion, dedication, enthusiasm and reliability.

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