What Are The Differences Between Design Patents And Copyrights?

What Are The Differences Between Design Patents And Copyrights? Image

When creating a new piece, a lot of effort goes into its design, which is why it is so important to ensure an designer/artist knows their rights when it comes to intellectual property. Having to go through the law’s complex and difficult jargon can be daunting to many, if not all, but two important intellectual property protections should be understood by designer/artists: design patents and copyright for aesthetic features of objects. However, while they may seem similar, in definition and in practice these two concepts differ, and it is this difference that is crucial for understanding an artist’s rights.Continue Reading →

Maurizio Cattelan – Satirical Creativity

Maurizio Cattelan – Satirical Creativity Image

An Italian artist and trendsetter, Maurizio Cattelan calles himself an ‘art worker’ rather than an artist. He is renowned for his satirical sculptures. He voices the follies of society through his artwork – sets them up for ridicule – which is a concept that is much appreciated by the observer. He has no formal training, but his work is appreciated by both professionals and general audience. Many have labeled him the jester of the art community, though his jokes are very much appreciated all around.Continue Reading →

What Is Strategic Design?

What Is Strategic Design? Image

Change is the new driving master of the design world, and Strategic Design has come out as a revolutionary solution to all usual design woes. The basic definition of Strategic Design could be studied in two parts; strategy and design. ‘Strategy’ implies that you have a goal, while ‘Design’ refers to a creative solution to a specific problem. So this kind of design is basically coming up with strategies that are future-oriented to increase the innovative and marketable qualities of any business.Continue Reading →

What Is Product Design?

What Is Product Design? Image

Product design is an extremely vast and continuously progressive genre of design. It refers to the designing of new products that could either be customized or produced for mass appeal. The ‘product’ in product design could mean anything ranging from devices used on a daily basis, furniture, utensils and more. Successful product design can essentially be toned down to a process. It includes the following steps:Continue Reading →

How To Design For The Other 90 Percent?

How To Design For The Other 90 Percent? Image

Most of the designs in the contemporary world cater to that very specific 10%. This is especially relevant in context with product design in general. Understanding the class position of the target user is extremely important, especially if you want your product to be successfully marketed. If you’re marketing your product to a specific class, then you need to rethink either your product or your strategy. Designs aimed for the high class tend to be refined in a subtle yet understated sort of way. However, if your design is streamlined, then it can cater to a wider public. It will improve the branding strategy while attracting a more massive public response. Further, let’s look at some of the ways you could make your designs more suitable for the other 90 percent.

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Designing For The Other 90%

Designing For The Other 90% Image

Most of the designs in the contemporary world cater to that very specific 10%. This is especially relevant in context with product design in general. Understanding the class position of the target user is extremely important, especially if you want your product to be successfully marketed. The design for the other 90% is aimed at creating opportunities for the people – especially migrants to cities – and is a culminated effort of communities, architects, designers and public organizations that offer affordable designs in the form of urban planning, affordable housing, informal education, entrepreneurship and more.

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10 Important Steps To Follow For A Clean Design

10 Important Steps To Follow For A Clean Design Image

Clean design may seem like the easiest thing to conjure, but there is a lot more to it than you could possibly know. It is a challenge of utmost proportion to create designs that appeal to the eye when they’re stripped completely off their frou-frou accoutrements. There is a fine line between ‘minimal’ and ‘stark.’ One is by design, the other is a by-product of failed efforts.Continue Reading →

Nendo | Give People A Small Moment

Nendo – Gives People A Small Moment Image

Nendo is an international Japanese collaboration of designers and architects who have taken on an innovative and fresh approach to design with their interiors, buildings and products. Their offices are located in Milan, Singapore and Tokyo. The group is directed under Oki Sato, and represents a diversified and cultured alternative to all self-celebratory design that has been taking over the contemporary world.

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How To Make Color Harmony In Your Living Room

How To Make Color Harmony In Your Living Room Image

The living room is always designed to be within the center of any home. As such, its design is the cynosure of your entire home interior. How you design your living room will reflect on the rest of your spaces, and the most important aspect of any holistic interior design is the color harmony. The right color palate will bring out the best of your living room space, and create a fine ambiance that would be equally relatable to relaxing as well as entertaining. The most important part of implementing any color scheme in your living room involves creating the perfect harmony. This means creating a balance between the visual weights of all the colors you want in your interior. Further, let’s look at just how you can create that coveted harmony within your living room via colors.Continue Reading →

Borders For Ads And Product Information

Borders For Ads And Product Information Image

Ads are used for the promotion and marketing of products and services, provided by individuals or companies. They appear at multiple places like channels, websites, inside application, and other places where real estate is available. The person who wants to promote his service pays a fee to the website owner, app developer or the search engine. The fee is paid to rent the real estate for advertising purpose.Continue Reading →

Compasso d’Oro – The Oldest And Most Influential Design Award

Compasso d’Oro – The Oldest And Most Influential Design Award Image

Recognition for one’s services is one of the most important part of being a designer, and the Compasso d’Oro – also known as the Golden Compass – is a prestigious award that has honored designers for their innovative work and advents in the field of industrial design for over quarter of a century now. Established in Italy, in the year 1954, it is the single most recognized international award in the field of design. The Compasso d’Oro strives to motivate designers to come up with the best quality and original ideas in their fields. The influence of this award is widespread and its repute has now made it all winners a contender for the national heritage.Continue Reading →

Andrea Branzi | Architect And Designer

Andrea Branzi – Architect and Designer Image

Design is a field without boundaries and Andrea Branzi has tackled all manners of design ventures – be it architectural, urban, industrial or even cultural. Branzi is a master of all trades, but he started out his career with architecture.  In 1966 Branzi graduated with an incredible thesis project known as Supermarket – Luna Park, the concept and design of which he implemented in his Luna Park II at the Pompidou Center in Paris. Right after graduation, Andrea Branzi, along with a group of talented peers formed the Archizoom Associati a design firm that handled conceptualizations of anti-designs. Branzi is a pioneer in theoretic as well as practicing architectural dynamics. His work has been widely recognized and appreciated. Further, we’ll look at some of Branzi’s distinguished achievements.Continue Reading →